Southeast Asia Information Port News (www.dnyxxg.com) With the Spring Festival approaching, the peak season for returning home and seeking employment is approaching. How will local governments carry out a series of employment assistance programs? Shi Yi, Secretary of the Party Committee and Director of the Chongqing Municipal Employment Service Administration, introduced on the 22nd that Chongqing will hold the "2026 Spring Breeze Action and Employment Assistance Season" from January to March throughout the city.
During this period, 1,000 recruitment and matching events will be held targeting key groups such as rural laborers, registered unemployed persons, and flexible employment personnel.
According to reports, Chongqing will rely on the city's human resources database to collect information on returning rural laborers and registered unemployed persons through methods such as sending text messages, making phone calls, and conducting door-to-door visits to understand their post-holiday employment intentions; organize employment service specialists to "visit enterprises to understand their needs," focusing on key industrial clusters to identify urgently needed and scarce positions, exploring new business opportunities around emerging industries, identifying nearby positions in conjunction with county-level economic development and rural revitalization, and utilizing convenient services to identify urban and rural community positions.
Regarding job matching, the city will hold large-scale demonstration recruitment events, while districts and counties will hold intensive recruitment events in densely populated places such as human resources markets, temporary worker stations, night markets, business districts, industrial parks, communities, and transportation hubs. Micro-recruitment activities will also be held during market days in towns with high foot traffic. Locally, a combination of offline and online methods will be adopted to keep the temporary worker market open, providing "instant recruitment" services such as job recommendations and matching. Joint supply and demand matching activities between Shandong and Chongqing, and Sichuan and Chongqing will be carried out to facilitate employment opportunities outside the city.
Migrant workers are the main force of industrial workers and a key group in employment work. Li Yunyong, director of the Migrant Workers Affairs Department of the Chongqing Municipal Human Resources and Social Security Bureau, revealed that since 2025, Chongqing has implemented a special action to promote local employment for migrant workers. By vigorously expanding job opportunities, strengthening policy support, and optimizing employment services, the city has comprehensively improved the local employment capacity and quality, maintaining a stable employment situation for migrant workers. By the end of 2025, 2.459 million migrant workers from Chongqing were employed outside the city, and 5.491 million were employed within the city, with the proportion of those employed within the city reaching 69.1%, an increase of 1.1 percentage points year-on-year. More and more migrant workers are choosing to stay in their hometowns to work and start businesses.
To further improve services and support for migrant workers, Chongqing will launch the "Spring Warmth for Migrant Workers" service campaign during this year's Spring Festival, themed "Attracting Fellow Villagers Back Home to Build Their Hometowns." This campaign will focus on improving transportation services for migrant workers, encouraging them to return to their hometowns to start businesses, and increasing care and support for them. (End)
