Southeast Asia Information Port (www.dnyxxg.com) – The Tourism Authority of Thailand (TAT) has officially appointed renowned Thai actor, model, and public figure Mean Phiravich Attachitsataporn as the head of the "Thailand Co-Creators" program under the "Trustworthy Thailand" brand framework. This move is a key strategic initiative for Thailand to boost confidence in the international tourism market and stimulate demand in its core short-haul source markets.
Recently, Mr. Nithit Sipura, Deputy Director of Marketing Communications at the Tourism Authority of Thailand, met with Mean Phiravich to comprehensively explain the policy framework, strategic direction, and operational guidelines of the "Thailand Co-Creators" program. This meeting aimed to fully prepare for the launch of the promotional campaign, with the core objective of establishing Thailand as a premium leisure travel destination in the short-haul market. Simultaneously, this meeting also marked the official launch of the "Thailand Co-Creators" program, laying a solid foundation for subsequent coordination of content creation and ensuring its alignment with Thailand's tourism development priorities.
The "Thailand Collaborative Creators" program aims to showcase Thailand's modern and reliable tourism image to the international community, focusing on travel safety, improved service standards, and high-quality destination services for regional tourists. Leveraging the influence and narrative strengths of top creators, the program will transform authentic Thai travel experiences into engaging digital content, reaching a global audience.
Mean Phiravich will serve as the project's overall coordinator, responsible for assembling participating creators, sharing execution guidelines, and establishing an overall creative direction to ensure consistency and coordination across all content creation routes. From January 23rd to 25th, 2026, over 20 creators, key opinion leaders (KOLs), and influencers from Thailand and 10 international markets including China, Japan, Malaysia, the Philippines, Australia, Singapore, Indonesia, Vietnam, South Korea, and India will embark on a collaborative content creation journey along five potential travel routes: Kanchanaburi; Lampang-Chiang Mai; Sakon Nakhon-Nakhon Phanom; Surat Thani; and Songkhla.
The Tourism Authority of Thailand anticipates that, under the overall guidance of Mean Phiravich and with the support of on-the-ground creation by a multi-market creator network, the "Thailand Co-Creators" program will achieve over 100 million impressions, further solidifying Thailand's position as a trusted, high-quality, and sustainable leisure travel destination for short-haul travelers worldwide.
