Southeast Asia Information Port News (www.dnyxxg.com) – From October 30th to November 3rd, 2025, the recruitment program for the “2025 Southeast Asia International Youth Study Tour” officially launched. Twenty highly influential online personalities from Southeast Asian countries including Singapore, Cambodia, Vietnam, Malaysia, and Thailand gathered in Sanya to embark on a unique experiential journey combining immersive exploration and creative content creation.
This event, meticulously organized by the Sanya Tourism Development Bureau, focuses on building a complete communication loop from “content seeding” to “tourism conversion” through the creation of themed, multi-dimensional new media content. On the one hand, this effectively enhances the exposure and user interaction of the Sanya tourism brand in the Southeast Asian source market; on the other hand, it fully leverages the radiating effect of Sanya's newly opened international air routes, while simultaneously creating a strong pre-event atmosphere for the 6th Asian Beach Games (hereinafter referred to as the “Sanya Asian Beach Games”) in 2026.
As the first large-scale international comprehensive beach sports event hosted by Hainan Province since its establishment, and also the first major international sporting event held after the Hainan Free Trade Port was officially opened, the Sanya Asian Beach Games holds milestone significance. To further facilitate access to the Southeast Asian market, Sanya added several international air routes in 2025, including "Sanya = Hanoi," "Sanya = Ho Chi Minh City," "Sanya = Bangkok = Frankfurt," and "Sanya = Kuala Lumpur," creating unparalleled transportation conditions for Southeast Asian tourists to come to Sanya for watching the games and vacationing.
Seizing this opportunity, the Sanya Tourism Development Bureau conducted overseas tourism marketing and promotion activities in Vietnam and Cambodia in September 2025. At the same time, the "Southeast Asia International Youth Study Tour" program was launched, extending a sincere invitation to tourism industry elites and youth representatives from Southeast Asia, hoping they would personally visit Sanya, deeply participate in the co-creation of tourism content and itinerary design, and be among the first to experience the unique charm of the host city of the Asian Beach Games. The program, after recruiting participants through major international social media platforms like Facebook, quickly garnered widespread attention and attracted enthusiastic applications from users across the country. Following a comprehensive review, 20 outstanding representatives were selected – each boasting over 5 million followers across international social media platforms, demonstrating strong content dissemination capabilities and a broad audience reach.
“Sanya really excites me; it’s a vibrant city! The weather, beaches, and hotels are all impeccable. Whether you’re a young person or a family, you can find a suitable vacation here,” remarked Wilson, a content creator from Malaysia, during her visit.
Marco, a Thai influencer, also expressed his anticipation for Sanya: “I firmly believe Sanya will become a new hot travel destination for Thai tourists. I’m particularly passionate about sports, so I’m really looking forward to the upcoming Sanya Asian Beach Games. I can’t wait to come and participate with my friends.” This event, focusing on “cultural and tourism integration” and using “youth creativity” as an emotional bond, successfully helped Sanya enhance its city brand awareness and reputation in the Southeast Asian tourist market. It is reported that the Sanya Tourism Development Bureau will also attend the World Hainan Hometown Association Conference in Malaysia, and simultaneously plan to carry out Christmas and New Year's Day tourism promotion activities and Spring Festival-themed marketing campaigns in the country, so as to continuously expand Sanya's influence as an international tourist destination and attract more international attention and popularity for the Sanya Asian Beach Games.
