Southeast Asia Information Port News (www.dnyxxg.com) During the 2026 Spring Festival, Yunnan launched the "Celebrating the Spring Festival in Yunnan: Enjoy Shopping" themed consumption campaign, linking the province's cultural tourism, sports, and financial departments and market entities to hold over 1,000 promotional activities, continuously igniting a Spring Festival consumption boom. The province's consumer market showed a positive trend of "both quantity and quality increasing, and vitality bursting forth." According to the Yunnan Provincial Department of Commerce, during the Spring Festival holiday, Yunnan's sales of goods and services increased by 8.2% year-on-year, with goods sales increasing by 5.7% and service sales increasing by 9.5%.
Precise Policy Packages Boost Consumption Potential
During the Spring Festival, Yunnan launched a "trade-in + Yunnan consumer vouchers + prize-winning invoices" policy, leveraging multiple benefits from "bank subsidies + platform empowerment + corporate discounts," injecting strong momentum into the Spring Festival consumer market. As of February 23, the number of applications for trade-in subsidies for automobiles, home appliances, and digital products, and the direct consumption amount driven by these subsidies increased by 53.7% and 84.4% year-on-year, respectively. Among them, the number of applications for subsidies for digital and smart products and the amount of consumption directly driven by them increased by 68.7% and 68.6% year-on-year, respectively.
Focusing on core consumption scenarios such as retail, accommodation, catering, automobiles, and e-commerce, Yunnan issued over 700,000 consumer vouchers, including vouchers for automobiles, food, accommodation, and goods, and e-commerce vouchers, driving consumption exceeding 100 million yuan. Around eight major livelihood scenarios such as retail, catering, and cultural tourism, and taking the pilot program of prize-winning invoices in Kunming as a key focus, prize-winning invoice activities were launched simultaneously in 16 cities and prefectures across the province. Over 60,000 users participated in the prize-winning invoice lottery, with 290,000 invoices drawn, and prizes totaling 7.4 million yuan, effectively stimulating consumer willingness.
Innovative scenarios and engaging activities effectively converted tourism traffic.
Dehong celebrated the Jingpo ethnic group's Munao Zongge Festival, Xishuangbanna held a special market event, and Honghe hosted a cross-border Spring Festival Gala… The province's commercial, tourism, cultural, and sports activities were vibrant and diverse, with highlights such as intangible cultural heritage performances, cultural and creative IPs, and folk experiences continuously igniting a new wave of integrated consumption.
Data shows that sales of residential services in Yunnan Province increased by 6.6% year-on-year during the Spring Festival. Commercial districts and streets collaborated with restaurants and retailers to create innovative consumption scenarios. Kunming's Shuncheng Shopping Center, Nanping Pedestrian Street, and Park 1903, among others, launched limited-edition Year of the Horse items and other benefits. Yuxi's Qinghua Street held a combined "2026 Qinghua Street New Year's Goods Festival" and the "Yuxi Rice Noodle Culture Festival." Pu'er's "Come to Yunnan Pu'er Tea Horse Ancient City to Taste Tea and Seek Horses, Welcome a Unique New Year" event showcased diverse ethnic cultures and regional characteristics.
During the Spring Festival, the average daily foot traffic in Yunnan's key commercial districts increased by 31.5% compared to weekdays. "Immersive experiences + diverse scenes" filled the air with festive spirit. Kunming's Sunac Cultural Tourism City, Nanqiang Street, and Taipei Street Night Market offered restaurant discounts and themed performances. Xishuangbanna launched the immersive night tour project "Mountain and Sea Fantasy." Pu'er's May Day Farmers Market Night Market was extremely popular. Qujing's Bund organized a series of themed activities such as intangible cultural heritage fire pots and "Feng Huo Liu Xing" (a type of folk performance), and nighttime consumption continued to rise. The province's nighttime consumption increased by 22.7% year-on-year. Yunnan Products Go Global: Blueberries and Fresh Flowers Sell Well Nationwide
During the Spring Festival holiday, Yunnan leveraged its unique industrial advantages to precisely match Yunnan products with holiday consumer demand, creating a new wave of "Yunnan products going global." The "2026 Yunnan Online New Year's Goods Festival" was launched, establishing "Yunnan New Year's Goods Zones" on e-commerce platforms and distributing Yunnan e-commerce vouchers, forming a collaborative framework of "provincial main event + city/prefecture sub-events + platform's massive traffic."
The "Happy New Year, Yunnan Gifts" flower and blueberry New Year's goods festival saw the "One Blueberry, Taste Yunnan" fresh gift box become a hit online, and seasonal flower gifts for both Spring Festival and Valentine's Day became top sellers in live-streaming rooms. Daily shipments of flowers and blueberries reached 1.2 million and 350,000 pieces respectively. In Yunnan, New Year's goods fairs, known as "Colorful Cloud Markets," were held in shopping districts, markets, and communities across the province, showcasing and selling time-honored brands, green foods, and intangible cultural heritage creative products—all "Yunnan gifts." More than 60 "Colorful Cloud Markets" events were held throughout the province, effectively attracting crowds and revitalizing the market.
Furthermore, the Yunnan Provincial Department of Commerce hosted the Indian Ocean Seafood Festival, distributing special consumer vouchers for the "A Life Called Yunnan: Indian Ocean Seafood Festival" to create a unique seafood consumption experience. The provincial commerce system released the "Celebrating the New Year in Yunnan: Yunnan Cuisine Map," featuring Indian Ocean seafood New Year's Eve dinner sets and a list of restaurants offering the first batch of "foreign guests' favorite sets." A "City and Prefecture Food Map" was launched in conjunction with platforms such as Dianping and Meituan, showcasing the distinctive flavors of all 16 cities and prefectures in the province, allowing citizens and tourists to experience a unique New Year's atmosphere amidst the rich aroma of Yunnan cuisine and the freshness of seafood.
In addition, to accurately guide citizens and tourists in appreciating authentic Yunnan cuisine, the directors of the commerce bureaus of various cities and prefectures acted as food "recommendation officers." Kunming launched the "Discover the Flavors of Spring City: Yunnan Cuisine Culinary Competition," Yuxi issued "Special Rice Noodle Consumption Vouchers," and Dali hosted a "Food Carnival." A series of food promotion activities took place, and time-honored restaurants and specialty snack streets were packed with customers, creating a vibrant atmosphere for the catering industry. Data shows that during the Spring Festival, sales of Yunnan's catering services increased by 7.5% year-on-year.
