Southeast Asia Information Port (www.dnyxxg.com) – The Tourism Authority of Thailand (TAT) announced that the international B2B platform "Thailand Tourism and MICE Next 2026," initiated by the Association of Thai Travel Agents (ATTA), successfully concluded on January 23, 2026, at IMPACT Muang Thong Thani. The successful hosting of this event signifies a collaborative effort between the Thai tourism industry, government agencies, and academic institutions to enhance Thailand's core position in the global tourism and MICE market.
As an annual international business forum, the platform focuses on "empowering high-quality development of the tourism and MICE industry," targeting the inbound, outbound, and domestic tourism markets. It aims to integrate cutting-edge market intelligence, policy interpretations, and business opportunities in the leisure tourism and MICE industries, building a direct bridge between Thai tourism operators and international partners to facilitate deeper cooperation and win-win outcomes.
Ms. Patharanon Na Chiang Mai, Deputy Director of International Marketing for Asia and the South Pacific at the Tourism Authority of Thailand, stated, “The ‘2026 Thailand Tourism and MICE Future Outlook’ platform fully demonstrates the importance of industry-led cooperation in enhancing the long-term competitiveness of Thailand’s tourism industry. Bringing together the private sector, public institutions, and academia effectively translates ideas, knowledge, and partnerships into tangible industry results, injecting lasting momentum into Thailand’s tourism industry.”
This event was rich in content, practical, and efficient, covering core components such as a 2026 tourism market trend outlook, policy guidance seminars, and industry knowledge sharing sessions. It also organized over 2,000 structured business matchmaking sessions between Thai and overseas buyers and sellers. It is predicted that this event will directly generate at least 3 billion baht in economic value, while laying a solid foundation for long-term business cooperation within the international tourism and MICE network.
Notably, the platform also played a supportive role, helping tourism operators in southern provinces affected by floods and border areas impacted by recent uncertainties to accelerate their recovery. By providing free access to international buyers, the platform effectively reduced travel costs for relevant operators, helping them expand into overseas markets and revitalize their businesses.
The "2026 Thailand Tourism and MICE Industry Future Outlook" platform fostered a long-term international business cooperation mechanism between the Thailand Tourism and MICE Association and its partners, further solidifying Thailand's position as a regional tourism and MICE cooperation hub and providing strong support for sustainable, market-driven growth in Thailand's tourism and MICE industry in the coming years.
