Southeast Asia Information Port News (www.dnyxxg.com) April 13th marked the 100-day milestone of Liaoning's campaign to optimize its business environment. The quality of the business environment is never just about the numbers on performance reports, but more importantly, about the tangible "feelings" of businesses and the public. Since the start of the 100-day campaign, Liaoning has tackled problems from the smallest details, improving efficiency by "subtracting" from government services and enhancing well-being by "adding" to livelihood guarantees, quietly completing a conceptual transformation from "management" to "service." This profound change has not only brought tangible benefits to local residents but has also transformed external investment confidence in Liaoning into real development momentum.
Micro-level experience: Government services from "back and forth" to "instant access"
"In the past, calling the government hotline involved time-consuming and laborious voice navigation with multiple redirects; now, one call connects instantly, with direct access to human service." This is a common experience among Liaoning residents recently. Reporters learned from the Liaoning Provincial Data Bureau that, except for Shenyang and Dalian, the entire province has completely eliminated the voice navigation for the 12345 hotline, allowing direct human assistance.
Behind the "instant answer" of the hotline lies a systemic restructuring of government service efficiency. During the 100-day campaign, Liaoning vigorously promoted a government service improvement project: police service windows broke down the four-level approval barriers at the provincial, municipal, county, and township levels; residence permits, which previously required 15 days to process, can now be obtained "on the spot" at the police station; the reform of the "no criminal record certificate" alone has saved the public over 11 million yuan annually in processing fees and examination fees.
These convenient measures extend beyond government service halls. In the medical field, a "waitlist" mechanism for registration has been introduced through system optimization, preventing patients from making unnecessary trips; during the Spring Festival holiday, public security organs worked without interruption, handling over 220,000 various public service cases. From "multiple trips" to "no trips needed," from "long waits" to "instant results," the implementation of these convenient measures has become the most direct testament to the improvement of Liaoning's business environment.
A Shift in Governance: From "Frequent Visits" to "No Unnecessary Disturbance"
"Responding to every request and not disturbing unnecessarily" is not only the core principle of Liaoning's 100-day campaign, but also a profound transformation in governance philosophy from "management" to "service."
To ensure businesses can develop with peace of mind, Liaoning's public security department has innovatively launched a "quiet period" system. From the 1st to the 20th of each month, except in emergency situations, administrative inspections are generally not conducted on businesses. The industry and information technology department implements "Internet + video patrols" for key enterprises, replacing "in-person disturbances" with "cloud-based supervision," truly achieving "no disturbance to businesses."
Law enforcement is now more humane, with "flexible law enforcement" fully implemented. Multiple departments, including the judiciary and the industry and information technology sector, jointly formulated a "list of penalties not imposed or mitigated" covering 2,155 enforcement matters, ensuring that enforcement is both forceful and humane.
Improving the business environment is essentially "investing in people." This investment is not only reflected in service halls but also extends to the protection of vulnerable groups: Liaoning Province offers free notarization of wills for the first time to people over 80 years old and reduces or waives fees for 48 types of notarization matters for low-income individuals and people with disabilities; the "one-hour legal aid service circle in rural areas and half-hour in urban areas," combined with the 24-hour online "12348" hotline, weaves a warm legal protection network, firmly supporting the public's sense of gain and security.
Confidence rebounds: Market entities shift from "holding steady and not withdrawing" to "increasing investment and expanding production."
The stimulation of endogenous driving forces is directly reflected in the recovery of market sentiment. Fushun Donglian Anxin Chemical Co., Ltd., a fine chemical enterprise, has seen steady growth in domestic and international orders despite external fluctuations this year, with first-quarter output expected to increase by approximately 16% year-on-year. "The pragmatic and efficient government services and stable and predictable legal environment in the local area allow us to focus on the market and secure orders without being distracted by external factors," said the company's head. This stability is the foundation for their growth against the trend.
The improved business environment ultimately translates into tangible economic benefits from increased consumption and investment. During the Spring Festival period, Shenyang Zhongxing Commercial's sales exceeded 300 million yuan, with customer traffic increasing by 7.2% year-on-year. "With a better business environment, people are more enthusiastic about shopping, the vibrant atmosphere has returned, and consumption naturally picks up," said Qu Dayong, Chairman of Zhongxing Commercial, highlighting the key point.
The willingness of local enterprises to increase investment and expand production remains high. Dandong Fengcheng Ruiwoer Garment Co., Ltd., a 20-year-old factory, has already booked its skiwear export orders until May 2026, with its production lines operating at full capacity. "The government's 'no interference unless necessary, responsiveness to requests' environment has given us the confidence to accept long-term orders," said General Manager Zhong Yugui. The company has decisively added a new tussah silk production line, further consolidating its production capacity locally.
External investment confidence is also rapidly recovering. Since the end of last year, delegations from listed companies and well-known pharmaceutical companies have visited Liaoning, and executives from companies such as Alibaba, Walmart, and JD.com have made frequent visits to discuss cooperation. A positive development momentum is rapidly taking shape in Liaoning, characterized by state-owned enterprises' "daring to act," private enterprises' "daring to venture," and foreign enterprises' "daring to invest."
The 100-day campaign has yielded initial results. From subtle improvements in public services to the continuous surge in market vitality, the outside world has witnessed a more open, pragmatic, and warm-hearted Liaoning. Reform has no end, and optimizing the business environment still requires sustained effort, but this transformation, which began with a change in mindset and focused on the smallest details of people's lives, has already borne its first fruits, further solidifying the confidence that "investing in Liaoning is investing in the future." (End)
