Southeast Asia Information Port News (www.dnyxxg.com) On the morning of February 14th, the Cambodian Ministry of Commerce held a grand launch ceremony for the "Made in Cambodia" national product promotion campaign at Chip Mong 271 Mega Mall in Phnom Penh. Minister of Commerce Chan Neemo personally presided over the ceremony and delivered a speech.
In her speech, Minister Chan Neemo emphasized that the Cambodian people are the core driving force of the country's economic development, and as consumers, they play an indispensable role in supporting, promoting, and using domestically produced goods. She called on the whole society to actively participate and inject lasting momentum into expanding the domestic consumer market and revitalizing national industries by prioritizing the selection of local products.
The Minister specifically pointed out that choosing Valentine's Day to launch the campaign has special significance: "This is not only a romantic holiday, but also carries the core emotions of 'love for domestic products, love for farmers and producers, and love for the motherland.' We hope to transform this patriotic sentiment into practical actions to support the development of local industries."
Chan Nimo highly praised the collaborative cooperation between the public and private sectors—especially the mutually beneficial partnerships between micro, small, and medium-sized enterprises, local artisans, and large supermarkets—calling it a solid foundation for promoting domestic products and enhancing the competitiveness of local industries.
It is understood that this "Made in Cambodia" promotion campaign will last for one year. During the campaign, shopping malls, supermarkets, and convenience stores in Phnom Penh and provinces throughout Cambodia will promote Cambodian local products by setting up dedicated shelves and unified visual decorations, comprehensively enhancing the market exposure and brand appeal of domestic products. As of the launch ceremony, more than 300 supermarkets and convenience stores across Cambodia have actively responded and participated, jointly creating a strong social atmosphere of "supporting domestic products and helping local industries."
