Southeast Asia Information Port News (www.dnyxxg.com) – The main venue event for the 2026 "Celebrate the Chinese New Year in Guangdong" cultural and tourism consumption promotion, jointly hosted by the Guangdong Provincial Department of Culture and Tourism and the Foshan Municipal People's Government, was held in Foshan City on the evening of the 23rd.
At the main venue, a cultural and tourism audio-visual feast was underway – in the intangible cultural heritage show "Lingnan Imprints: Intangible Cultural Heritage Style," models dressed in Xiangyun yarn walked with confident and composed contemporary steps, showcasing the charm of Lingnan intangible cultural heritage; the animated chorus "Paper Airplane" demonstrated the creative vitality and cultural confidence of Guangdong animation as it spread from Lingnan to the world; and the medley of classic songs "The Better Guangdong Gets, the Better It Gets, the Sound Never Ceases" sang of the vibrant energy of Guangdong, a hotbed of reform.
The event was transformed into a Lingnan Spring Festival Carnival integrating "strolling, appreciating, tasting, shopping, and entertainment," serving as both a cultural and tourism showcase with a rich Spring Festival atmosphere and a Guangdong goods marketplace connecting online and offline channels. "For the upcoming Spring Festival, we have prepared hundreds of special events centered around the theme of 'Kung Fu + Intangible Cultural Heritage.' Through these vibrant activities, we aim to bring traditional culture into modern life, and we look forward to everyone experiencing the unique charm of Lingnan Cantonese culture firsthand," an official from the Foshan Municipal Government extended an invitation.
The "Lingnan Jishi" market brings together Shunde cuisine, intangible cultural heritage handicrafts, and traditional New Year's cultural and creative products. In conjunction with relevant financial institutions, merchants are offering triple discounts through a "government + platform + merchant" model to boost on-site consumption. Simultaneously, the "Guangdong Goods Go Global" live-streaming area promotes specialty products such as Xiangyun yarn, Chencun tangerines and flowers, Shunde home appliances and delicacies through online channels, expanding the sales radius of Guangdong goods and achieving "cultural tourism driving traffic and Guangdong goods selling well."
The event also dynamically presents the distinctive cuisines of Shunde, Chaoshan, Hakka, and Macau through projection technology, and showcases the rich cultural heritage of Cantonese cuisine with the traditional "Nine Great Dishes" banquet, vividly conveying the charm of "Gourmet Guangdong." In addition, Foshan simultaneously launched the "Foshan Cultural Tourism All-in-One Card - Foshan Fun Card," a smart cultural tourism product that integrates consumer discounts and intelligent itinerary planning to enhance the tourist experience.
According to estimates by the Guangdong Provincial Department of Culture and Tourism, the province received over 950 million tourists in 2025, with total tourism revenue exceeding 1.2 trillion yuan, representing year-on-year increases of 10% and 12%, respectively. Since the launch of the "Enjoy a Warm Winter in Guangdong, Travel with Joy" consumption season on November 3, 2025, cultural tourism consumption has increased by over 21% year-on-year.
To further enhance the promotion of cultural tourism consumption, the second phase of the 2026 "Please Celebrate the Chinese New Year in Guangdong" cultural tourism consumption voucher program was launched on January 23. The vouchers cover all categories of cultural tourism consumption, including tourist routes, scenic spot tickets, hotel accommodations, cultural performances, and cultural and creative products, precisely matching diverse scenarios such as Spring Festival family reunion tours, Lantern Festival folk custom tours, and post-holiday off-peak tours. (End)
