Southeast Asia Information Port (www.dnyxxg.com) – Vietnam's Ministry of Culture, Sports and Tourism recently issued Decision No. 942, approving the implementation of the "Strategy for Promoting the National Image Externally, 2026-2030 and Visible to 2045." This plan aligns with the spirit of Politburo Resolution No. 80 and Government Resolution No. 30, with the core objective of enhancing the country's status, credibility, and image, and promoting the high-quality development of the cultural industry.
The strategy clearly outlines the core tasks for 2026-2030: First, strengthen ideological consensus by consolidating awareness of the importance of overseas image communication through meetings and seminars; second, construct a core communication system, establishing three pillars of the national image—unique cultural identity, a patriotic, friendly, and creative populace, and a stable, open, and developing nation—and creating differentiated communication content for different audiences and markets, focusing on culture, tourism, cuisine, heritage, and cultural industries, while building a "Vietnam Story Bank" and a national image identification system; third, create a digital communication ecosystem by utilizing digital technology and AI to optimize content production and distribution, promote the digital dissemination of traditional activities, and launch national-level cultural promotion campaigns; fourth, deepen international cooperation by establishing strategic partnerships with globally renowned media outlets and overseas Vietnamese communities, and expanding communication channels through news, publishing, and social networks.
Vietnam emphasizes that overseas promotion of the national image is not merely a communication activity, but a crucial measure to highlight cultural values, consolidate national identity, and enhance international discourse power, laying the foundation for attracting development resources, uniting the global Vietnamese community, achieving sustainable national development, and deeply integrating into the world. (End)
