Southeast Asia Information Port News (www.dnyxxg.com) – As temperatures continue to drop, Hengdaohezi Town, a century-old town in Hailin City, Mudanjiang, is once again welcoming its peak winter tourism season. This year, the town has continuously launched new cultural and tourism projects through industrial chain extension and business model upgrades, encouraging visitors to linger and immerse themselves in the charm of the snow-covered forest, injecting fresh vitality into Heilongjiang's "100-Day Action Plan" for winter ice and snow tourism.
As a highlight of this year's winter cultural and tourism "new launches," the Hengdaohezi Reindeer Tribe has pioneered the construction of a micro-industry chain integrating "pet interaction + snow play experience + catering facilities." The gentle reindeer are no longer just for viewing from afar; visitors can now feed them, take photos, and enjoy activities such as petting snow rabbits and taking nighttime photos with a blues-themed bonfire, upgrading the experience from a fleeting moment to a full-day immersion. According to Xu Yuanjun, head of the Reindeer Tribe, this year they will also launch "reindeer + tiger park" and "reindeer + skiing" packages, connecting the town's unique resources and guiding visitors from "playing in one place" to "exploring an entire area."
On a hillside in Hengdaohezi Town, the newly unveiled Enchanted Snow World Time Town has also attracted much attention. Centered on the "natural snow scenery of Hengdaohezi," the park has invested over 10 million yuan to create a comprehensive winter leisure experience complex integrating Russian culture, ice and snow entertainment, and nighttime activities. Forty-two exquisitely decorated guesthouses, incorporating Russian-style wooden cabin elements with modern amenities, cater to diverse guest needs and increase overnight stays. For dining, cafes, iron pot stews, casual restaurants, and the unique "snow house hot pot" offer a diverse culinary experience. There are also exotic photo spots such as a clock tower and a miniature train, as well as recreational facilities like off-road motorcycles, snow tubing tracks, and a 100-meter magic carpet, covering diverse tourist needs and becoming another multi-functional winter cultural tourism destination in Hengdaohezi Town this year, offering "viewing, playing, staying, and appreciating."
Meanwhile, the newly built snow slide at Karl Guesthouse has attracted many tourists to experience it. "The snow slide was built by our own family and is free for our guests. Many families and couples come to stay here," said Long Guoping, owner of the Karl Homestay. He added that a large stage was also built this year, featuring exciting Errenzhuan (a traditional Chinese folk art form) performances every evening, adding a rich cultural atmosphere to the town's nightlife.
Cultural tourism projects continue to be updated, and supporting services are being upgraded simultaneously. Hailin City is deeply integrated into the "Hailu-Ya'an-Xuehezi-Hengdaohezi" golden tourism route, with Xuexiang Scenic Area and Hengdaohezi Town as the core, linking with ice and snow resources such as Weihushan Snow Village, Chaihe Jiuzhaigou, and Weihushan Main Peak Scenic Area to create a high-quality route system of "main line leading, leading enterprises driving, and whole-area linkage." In addition, accommodation businesses are encouraged to innovate personalized services and develop "accommodation+" experience products, integrating services such as dining, transportation, and scenic spot tickets. By integrating multiple business formats of "culture + entertainment + accommodation," the city is promoting the transformation from "one-day tours" to "two-day tours" and "multi-day tours," truly "retaining tourists." (End)
