Southeast Asia Information Port News (www.dnyxxg.com) February 2nd – A reporter visited the Desheng area of the Helan Industrial Park in Ningxia. Inside the standardized production workshops, machines hummed softly, and intelligent production lines operated smoothly. "Helan Good Products," including mixed grain nutritional powder, specialty meat products, grain and oil products, and goji berry-based processed foods, flowed continuously off the production lines, carrying their rich local flavor to markets both within and outside the region.
In the workshop of a mixed grain deep-processing enterprise, local high-quality grains underwent multiple meticulous processes such as screening, grinding, and refining to become special dietary grain nutritional powder. This product, jointly developed by the company and universities, relies on high-quality raw materials from its own planting base and employs low-temperature, refined processing technology to maximize the preservation of grain nutrients. Rich in high-quality protein and dietary fiber, it will soon be officially launched on the market.
"Now everyone is paying more and more attention to healthy eating, and we are also transforming from coarse processing to deep processing," said Wang Daozhi, the company's general manager. By introducing intelligent production lines, the company focuses on developing high-value-added products such as mixed grain protein and nutritional powder, revitalizing the traditional mixed grain industry. Currently, the company has formed an integrated industrial chain of "planting-processing-sales," with products covering multiple categories such as multigrain porridge, noodles, and instant powders. The next step is to develop more healthy compound foods by combining local specialty resources such as goji berries and grapes.
In the meat processing sector, Helan has also embarked on a path of innovation and upgrading. Local food companies, based on traditional meat products, have integrated modern technology and consumer demand to launch new products such as beef and goji berry health-preserving crispy floss and customized sausages. These products not only cover Ningxia and surrounding provinces but also reach a wider market through import and export business.
"We insist on establishing ourselves on quality, focusing on health, convenience, and diversity," said Sha Ziwei, head of a food processing company in the park. They have developed products around daily household consumption, baking accessories, and customized needs, continuously optimizing production processes and building an integrated system of R&D, production, sales, and import/export, winning market recognition through stable quality and continuous innovation.
Today, the Desheng area has attracted a cluster of food processing enterprises, covering multiple fields such as grain and oil, meat products, dairy products, and deep processing of goji berries, forming a development pattern of enterprise clustering, supporting industrial chains, and brand aggregation. Based on this industrial foundation, Helan County, through policy support, technological empowerment, and market guidance, is promoting the upgrading of the food industry from primary processing to deep processing, from single products to diversified categories, and from local sales to expansion both within and outside the region. A number of local brands are continuously enhancing their influence.
A relevant official from Helan County stated that the local government will continue to focus on the high-quality development of the new food industry, extending the industrial chain, enhancing the value chain, and improving the supply chain, promoting the industry's upgrading towards branding, intelligence, and greening, allowing more "Helan Good Products" to go beyond Ningxia and reach the whole country, providing solid support for "industrialization, urbanization, and rural revitalization" through integrated industrial development. (End)
