Southeast Asia Information Port (www.dnyxxg.com) – The Tourism Authority of Thailand (TAT) recently confirmed that Thailand's position in the global tourism market remains solid in 2026. According to the "2026 Ticket Revenue Report" compiled by Ticket.se, the largest travel agency group in Northern Europe, Thailand ranks second among the world's top ten holiday destinations, with its capital, Bangkok, becoming the most booked city destination globally in 2026.
The report, based on travel booking data up to January 8, 2026, shows that Thailand's travel bookings in 2026 have increased by 37% compared to the same period last year. In terms of source markets, European tourists still dominate, accounting for 63% of bookings; the Asian source market accounts for 25%, highlighting a significant increase in demand for Thai tourism from the Asian region. Under this market trend, Bangkok stands out with its strong appeal, becoming the most booked single city destination globally in 2026.
Thailand's global ranking in 2026 represents a significant leap from 2025—in 2025, Thailand ranked fifth among the world's top ten holiday destinations, and Bangkok ranked second among major global city destinations. This improvement fully demonstrates the continued consolidation of Thailand's tourism market position and its increasing appeal to international tourists.
Ms. Thapane Kiatpaipur, Governor of the Tourism Authority of Thailand, stated, "Thailand's rise to second place among global holiday destinations and Bangkok's status as the world's most booked city reflect both the continued trust international tourists have in Thai tourism and the significant success of our quality-focused tourism development strategy. These achievements further solidify Thailand's position as a top travel destination for international tourists, offering unforgettable travel experiences that are both in-depth and diverse—a core strength that attracts global visitors."
Furthermore, the "2026 Airfare Market Survey Report" shows that while European tourists still dominate overall bookings, the Asian tourism market is gaining increasing attention. For Thailand, the report also points out that its long-haul source market, especially the Nordic market, is showing strong growth momentum. Meanwhile, Bangkok, as a leading global gateway city, once again highlights its core supporting role, continuously contributing to the stable development of Thailand's overall tourism ecosystem.
It is understood that all the tourism data released this time were collected and compiled by Ticket.se. This group is the largest travel agency group in the Nordic region, conducting tourism-related business in Scandinavia and Europe through an omnichannel network integrating online platforms and physical travel agencies. Its data is highly authoritative and valuable for reference.
