Southeast Asia Information Port (www.dnyxxg.com) – According to Thai media reports, Ratchat, founder and CEO of One Asia Ventures Ltd., stated that the Siam Songkran Music Festival has grown into a highly anticipated international music event in Thailand and even Asia since its debut in 2019. Despite being interrupted by the COVID-19 pandemic, attendance has steadily increased since its restart in 2023. In 2024, the festival welcomed 70,000 attendees, 51% of whom were foreign tourists.
One Asia Ventures plans to achieve a 20% growth target by 2025, investing 500 million baht to host four major music festivals, with the Siam Songkran Music Festival receiving a significant investment of 250 million baht. This year, attendance is expected to exceed 100,000, and the venue will expand from 20,800 square meters to 36,800 square meters, located in front of the BRAVO BKK Mall in Bangkok's RCA.
One Asia Ventures projects that festival-related revenue will increase by 350 million baht to reach 600 million baht in 2025, and will attract more tourists from China, Japan, South Korea, Malaysia, Indonesia, and Singapore by optimizing payment systems in partnership with international partners such as One World Agency, Live Legend Production, and Element Payment Solution.
President Ratchat pointed out that Thailand has the potential to become an Asian music festival hub, with its unique culture, diverse entertainment industry, and tourism resources making it an ideal location for hosting world-class music festivals. Music festivals not only attract high-spending groups but also boost Thailand's tourism and economic development.
This year's Siam Songkran Festival will feature an even more impressive lineup than in previous years, bringing together world-class artists and DJs, including Yellow Claw B2B Flosstradamus, Hardwell, Dimitri Vegas B2B Steve Aoki, Alesso, and special guests such as Argy, ARTBAT Presents Audio Visual Show, Dillon Francis, and Sub Focus. Renowned artists such as Marvinz1r, Blastoyz, Darren Styles, FrostTop, and Good Times Ahead will also join the 22Bullets festival, creating a spectacular musical feast.
Data from the 2024 festival shows that over 51% of visitors came from overseas, including China, Malaysia, Singapore, Hong Kong, South Korea, and Europe, demonstrating Thailand's appeal in the global music festival market. In 2025, the festival is projected to generate over 1 billion baht in direct economic benefits for Thailand and further solidify its international image as a leading global music and tourism destination.
