According to statistics released by Haikou Customs on June 22nd, during the 2026 Dragon Boat Festival holiday (June 19th-21st), the total value of duty-free shopping in Hainan reached 202 million yuan, with 34,700 shoppers and 159,000 items purchased, representing increases of 8.6%, 11.2%, and 1.9% respectively compared to the same period in 2025 (May 31st-June 2nd).
During the holiday, Dragon Boat Festival-themed decorations were ubiquitous at the Haikou International Duty-Free City, attracting many tourists to stop, take photos, and shop. From cosmetics and skincare products to digital products, fashion apparel, and beverages, customers shopped, tried on makeup, and paid in an orderly manner. Mr. Chen, a tourist from Hunan, said he came to Hainan for the Dragon Boat Festival holiday, and duty-free shopping was a must-do activity. He found the selection plentiful, the prices good, and the convenience of immediate pickup very appealing.
Customs officials stated that families and groups of friends and relatives were the main shoppers during the Dragon Boat Festival holiday, with high-end skincare products and smart digital products being particularly popular.
At the Sanya Phoenix Airport Duty-Free Shop, customers flocked to the counters of high-end skincare, smart digital products, and luxury handbags. The entire process of trying on fragrances, trying on items, packing, and paying was efficient and orderly. "To handle the peak holiday traffic, we launched shopping promotions such as discount coupons and gifts for purchases over a certain amount. We also accelerated the restocking of popular cosmetics and luxury goods, and increased staff to ensure that every customer enjoys fast and attentive service," said the sales manager of the Sanya Airport Duty-Free Shop.
