Southeast Asia Information Port (www.dnyxxg.com) – China's Ministry of Culture and Tourism announced on the 22nd that, according to data from the Ministry's Data Center, during the three-day Dragon Boat Festival holiday in 2026, domestic tourism in China reached 124 million trips, a year-on-year increase of 4.4%; total domestic tourism spending reached 44.456 billion yuan, a year-on-year increase of 4%.
Dragon boat races promoted the integration of sports and tourism. Various regions held dragon boat-themed activities and competitions, along with a series of activities such as Dragon Boat Festival blessings, intangible cultural heritage performances, cultural and creative markets, and traditional Chinese-style garden tours, covering multiple business formats including racing, exhibitions, tourism, shopping, and entertainment, effectively boosting cultural and tourism consumption.
Family travel, summer retreats, and slow travel were widely popular. Parent-child travel became the main force in the market, with strong demand for private tours and customized tours for senior citizens. Young people favored relaxing small towns around cities, seeking mental stress relief through strolling through ancient towns and experiencing folk customs. Large-scale concerts were held in many places, significantly increasing the booking volume of surrounding accommodations.
Specialized consumption scenarios continued to expand. Various regions launched distinctive themed activities, issued cultural and tourism consumption vouchers, and released boutique tourism routes to promote cultural and tourism benefits for the people. Sales of intangible cultural heritage creative products such as colorful ropes and traditional-style sachets were brisk. New scenarios such as low-altitude light shows, beer carnivals, and nighttime water tours continued to emerge, enriching the nighttime cultural and tourism experience. National-level nighttime cultural and tourism consumption clusters saw a cumulative nighttime visitor flow of 38.5895 million, a year-on-year increase of 2.43%.
In addition, according to the Ministry of Transport, during the Dragon Boat Festival holiday, the total cross-regional population movement in China reached 647.863 million, with a daily average of 215.954 million, a year-on-year decrease of 0.9%. (End)
