Southeast Asia Information Port (www.dnyxxg.com) reports that the 2026 Vietnam Spring Expo is not only a shopping platform during the Lunar New Year period, but is also increasingly becoming an important trade promotion channel empowering business development. It provides businesses with a high-quality bridge to showcase products, promote business solutions, expand markets, and connect with consumers, helping high-quality goods and services reach a wider customer base.
Many businesses stated that participating in the expo at the beginning of the year allows them to accurately target the surge in consumer demand during the Lunar New Year period, effectively reach new customers, connect with partners, and gain insights into consumer trends. Businesses leverage this platform to strengthen brand promotion, communicate face-to-face with customers and partners, and accurately promote products and services that meet market demands, achieving diversified value enhancement.
Coffee and chocolate brand MISS EDE will be present at the expo, held from February 2nd to 13th at the Vietnam Exhibition Center. The brand will create an immersive experience space at its booth, focusing on promoting specialty coffee and high-quality chocolate from Tay Nguyen Dak province (a key raw material production area). During the exhibition, MISS EDE plans to provide approximately 2,000 cups of hot chocolate and Deluxe coffee daily free of charge, and will launch several Lunar New Year-specific promotional activities to help brands reach consumers in Hanoi and the northern provinces.
With the increasing prevalence of cashless transactions, 9Pay is also participating in this expo, offering customized digital payment solutions for individual businesses and micro-enterprises. They will provide on-site demonstrations and one-stop payment solution consultation services, adaptable to various business models. During the expo, 9Pay will offer multiple discounts, including equipment discounts of up to 45%, along with various service fee reductions.
No. 10 Garment Joint Stock Company views this expo as an important opportunity for trade promotion and brand building, meticulously preparing event content, brand displays, and materials needed for trade matchmaking. Previously, the company actively participated in the 2025 Autumn Expo, showcasing a variety of new men's and women's clothing styles, categorized by market segment to facilitate customer selection.
In recent years, private enterprises have gained more trade promotion opportunities through various national-level expos. The booth support in modern exhibition centers has enabled enterprises to increase investment, fully engage in brand promotion and product presentation, and continuously stimulate development momentum. (End)
