Southeast Asia Information Port News (www.dnyxxg.com) – As the morning mist still lingers over the Amazon rainforest, a "green answer sheet" from the banks of the Chishui River in China is unfolding at the COP30 China Pavilion. On November 10th, at the side event "Ecological Civilization and Beautiful China Practice" of the 30th Conference of the Parties to the United Nations Framework Convention on Climate Change (COP30) in Belém, Brazil, You Yalin, Deputy Secretary of the Party Committee and Chairman of the Supervisory Board of Guizhou Moutai Co., Ltd., shared his green transformation practices, becoming a vivid footnote to the "dual carbon" goals of traditional Chinese industries. This marks Moutai's second appearance on the global climate governance stage since COP29 in Baku, Azerbaijan in 2024, demonstrating the responsibility and wisdom of Chinese brands through continuously iterating ecological practices.
"Without green ecology, there is no survival for Moutai," You Yalin stated in his speech, directly pointing to the foundation of Moutai's development. Moutai's green practices began in the Chishui River basin—the "River of Fine Wine," which nurtures over 40% of the rare fish species in the upper reaches of the Yangtze River, serving as a mirror image of ecologically dependent enterprises in the Amazon River basin. Materials presented at COP30 showed that Moutai has established a comprehensive ecological governance system: investing over 2 billion yuan to upgrade its wastewater pipeline network and constructing eight new sewage treatment plants, achieving a cooling water recycling rate of over 87%; through vegetation restoration and species monitoring, rare fish species that had disappeared for over 20 years have reappeared in rivers, and microbial communities of 3,300 genera have been discovered in its core production area.
This practice aligns closely with the biodiversity conservation issues focused on at COP30. The concept of "synergistic development of ecological protection and industrial development," emphasized by UN Executive Secretary Simon Steele during the conference, is vividly demonstrated in Moutai's case. Furthermore, at the COP29 Baku conference, Wang Li, General Manager of Guizhou Moutai Co., Ltd., disclosed the company's cumulative investment of 400 million yuan in the governance of the Chishui River basin and the achievement of creating a national-level "Two Mountains" practice innovation base, which immediately attracted the attention of international organizations.
"The 70-year history of Moutai is a history of green energy transformation." You Yalin's narrative outlines the transformation trajectory of this traditional industry: from timber fuel in the early days of the People's Republic of China, to coal and natural gas during the industrialization stage, to achieving 100% green electricity coverage in 2024, and now, with its carbon dioxide heat pump technology included in the national low-carbon technology catalog, it is expected to reduce carbon emissions in the production process by 50%.
In the field of carbon footprint management, Moutai's practices have reached the forefront of the global industry. According to the latest MSCI rating report in August 2025, Moutai's ESG rating jumped from BBB to A, becoming the first company in the Chinese liquor industry to receive this rating. Its product carbon footprint, water resource management, and other indicators lead the global industry. Behind this achievement is the company's established full life-cycle measurement system—completing its first product carbon footprint certification in 2024, and committing to reducing unit product carbon emissions and water consumption by 20% and 30% respectively by 2030, far exceeding the industry average target.
"To truly transform green mountains and clear waters into gold and silver mountains, the collaboration of the entire industrial chain is needed." You Yalin's presentation of a circular economy vision was remarkable: byproducts of brewing, such as lees and cellar mud, are utilized to form a closed-loop industrial chain "from the soil, back to the soil," generating over 75 billion yuan in agricultural output annually and increasing the income of millions of farmers by over 10 billion yuan. This model has already sparked interest among countries participating in the Belt and Road Initiative during COP29 and is considered a model of a win-win situation for poverty reduction and environmental protection in traditional industries.
Moutai's green influence is extending outward along its supply chain. At the supply chain conference held at the end of 2024, the company released a "Green Indicator System," increasing the ESG assessment weight to 15%, prompting over 50 suppliers to complete energy consumption surveys, and piloting innovative applications such as "bamboo-based" packaging and plant fiber materials. Suppliers subsequently pledged to achieve 100% clean energy production for Moutai orders by 2040, demonstrating the synergistic effect of the industrial chain.
From Baku to Belém, Moutai's green narrative continues to evolve. At COP30, Moutai presented not only concrete data—such as 100% waste utilization in its circular economy industrial park and over 10 billion yuan in public welfare investment—but also conveyed the Eastern ecological philosophy of "harmony between humanity and nature." As You Yalin stated, "Every bottle of Moutai embodies the concept of harmonious coexistence between humanity and nature." This concept is gaining international recognition. An MSCI rating report points out that Moutai's watershed protection standards and supply chain ESG management model provide a replicable reference model for the global spirits industry.
Looking to the future, Moutai revealed in its speech that, guided by the concept of "coexistence, sharing, and win-win," it will promote the joint construction of global green standards for the wine industry, building upon the foundation of the first Chishui River Forum in 2025. From the banks of the Chishui River to the Amazon rainforest, this Chinese company is demonstrating through continuous practice that traditional industries can achieve high-quality development while protecting the environment, contributing unique Chinese wisdom to global climate governance. (End)
