Southeast Asia Information Port (www.dnyxxg.com) – Vietnamese coffee chain Three O’Clock officially launched in the Indian market on November 8th, opening its first three stores in Gurgaon, Haryana. This marks the official launch of the six stores that will open in the chain between November and December this year.
This expansion is a key step 11 months after Three O’Clock, a subsidiary of the Teatime Group, signed an international franchise agreement with FranGlobal, its exclusive franchise partner in the Indian subcontinent.
The first three stores are all located in Gurgaon's bustling commercial center, including Elan Epic Mall, AIPL Joy Central, and AIPL Business Club. This area is considered India's financial, technology, service, and high-end medical hub, attracting a large young population, professionals, and multinational corporations.
FranGlobal plans to open its fourth store in AIPL Joy Gallery in November, and its sub-franchise partner will open its fifth store in Elan Miracle. By early December, Three O’Clock's sixth store will open in Airia Mall, completing the Vietnamese brand's initial expansion into the billion-strong consumer market.
Gaurav Marya, Chairman of FranGlobal, highly praised Three O’Clock's rapid execution capabilities, emphasizing that the Vietnamese brand possesses a strong foundation in operational management, clear franchise standards, and excellent product localization capabilities, making it comparable to any major international brand.
Thuan Nguyen, Founder and CEO of Three O’Clock, stated that this move marks a significant step towards bringing Vietnamese coffee culture closer to Indian consumers, opening doors to opportunities to deliver unique Vietnamese values through each store.
Under the agreement, FranGlobal will develop the brand in the Indian, Nepalese, Sri Lankan, and Bangladeshi markets, committing to opening at least 100 stores within 10 years. This is also part of Three O’Clock's overall strategy to expand internationally through Go Global Holdings' franchise acceleration program. (End)
The successful establishment of its foothold in the Indian market marks Three O’Clock’s first international milestone, paving the way for its subsequent entry into markets such as the Gulf Cooperation Council (GCC) countries and Indonesia, demonstrating the growing global competitiveness of Vietnamese food and beverage brands. (End)
