Southeast Asia Information Port News (www.dnyxxg.com) – On January 17th, a special promotion event for Ningxia Helan Mountain East Foothills wine and cultural tourism was held in Changsha, Hunan Province. This event aimed to deepen industrial cooperation between Ningxia and Hunan provinces, promote Ningxia Helan Mountain East Foothills wine and its "six special" products into the Central China market, and mark the entry of the "Ningxia Products Entering Hunan" project into a branding and platform-based operation phase.
Although Ningxia and Hunan are thousands of miles apart, their cooperation has been continuously deepening under the guidance of the regional coordinated development strategy. From the energy artery of "Ningxia Electricity Entering Hunan" to the product bridge of "Ningxia Products Entering Hunan," cooperation between the two regions has been continuously advancing. Ningxia Helan Mountain East Foothills is a world-renowned golden wine grape producing region. In 2003, it was designated as a national geographical indication product protection area and is also China's largest contiguous wine grape producing area, ranking first in the country in winery wine production, with products exported to more than 40 countries and regions.
At the event, relevant officials from Ningxia introduced the unique terroir of the local wine grape producing region, the achievements of the wine industry, and the characteristics of the integrated development of "wine + cultural tourism." During this cross-regional "Meeting in Hunan," the "Ningxia Helan Mountain East Foothills Wine Brand Operation Center" and the "Ningxia Products Entering Hunan: Exhibition, Promotion, and Sales Center" were officially established. The Brand Operation Center brings together nearly 20 boutique wineries from Ningxia, providing Hunan consumers with a one-stop service for wine tasting and cultural experiences. The Exhibition, Promotion, and Sales Center will showcase and sell Ningxia wines, goji berries, and Tan sheep, allowing Changsha residents to experience the abundance and exquisite flavors of this "Jiangnan beyond the Great Wall" right at their doorstep.
In addition, the event appointed more than ten individuals from media, commerce, and cultural tourism as "Helan Mountain East Foothills Wine Region Ambassadors" to promote the region's brand. Four production and sales cooperation projects were also signed on-site, with several Ningxia wineries partnering with local Hunan enterprises, establishing a crucial link between the production and sales regions and laying the foundation for the regular entry of Ningxia wines into the Hunan market. (End)
