Southeast Asia Information Port (www.dnyxxg.com) – From May 2nd to 4th, 2026, the Tourism Authority of Thailand (TAT), in partnership with Harley-Davidson Asia, successfully hosted the "Amazing Thailand x Harley-Davidson Media Tour." The event highlighted three major destinations in southern Thailand: Hat Yai, Songkhla, and Phatthalung, tailoring unique motorcycle travel itineraries to elevate motorcycle travel to a high-value cultural tourism product in Thailand, and promoting the entire region under the theme "Unforgettable Experience: Healing and New Luxury."
Mr. Nithit Sipura, Deputy Director of Marketing and Communications at the Tourism Authority of Thailand, stated that this powerful collaboration with Harley-Davidson Asia will shape southern Thailand into an immersive travel destination that combines beautiful natural scenery, local communities, culture, and lifestyle. Motorcycle travel, with its freedom and flexibility, unlocks a new perspective for tourists to explore Thailand and deeply experience the local culture. This event also aligns with the "Thailand You Can Trust" brand concept, further solidifying Thailand's international image as a safe, convenient, and high-quality experiential tourism destination.
The media tour officially commenced on May 2nd at the Harley-Davidson Hat Yai store. Nithi Sipura warmly welcomed Harley-Davidson Asia executives, mainstream media representatives, cultural and tourism content creators, and opinion leaders in the motorcycle lifestyle field. The tour group traveled through Hat Yai, Songkhla, and Phatthalung, connecting unique neighborhoods, local delicacies, cultural landmarks, and pristine natural landscapes, immersing themselves in the charm of Southern Thailand.
This event brought together industry experts and influencers from various countries, including regional and international participants led by Malaysian actor, host, and radio DJ Elizad Sharifuddin, as well as representatives from Singapore's Jester Rock, Thailand's Manitmonsur, Boromv, and Annieprisana, and the UK backpacker community deeply involved in Thai tourism.
The first stop of the tour was Hat Yai, where participants explored the city's street art districts and the Khao Khoon viewpoint, showcasing Hat Yai's trendy and creative urban atmosphere and magnificent natural scenery. Following this, the delegation visited Songkhla Old Town and the Huhexin Red Rice Mill, exploring the local cultural heritage, community characteristics, and unique southern cultural charm.
On the evening of May 2nd, participants gathered at Songkhla Park for a special "Car and Coffee Holiday" themed event. This event attracted over 700 vehicles from Thailand, Malaysia, and Singapore. Harley-Davidson simultaneously organized several interactive activities to help revitalize the car and motorcycle community and promote the development of short-distance travel and cross-border tourism in southern Thailand.
In Phatthalung Province, the delegation visited Thai Nok Market, the Eighty-Branch Bridge, and the Manola Road viewpoint, showcasing the local pristine scenery, distinctive cuisine, and rich southern folk customs. The trip concluded with a visit to the Songkhla Central Mosque, highlighting the profound cultural diversity of this motorcycle travel route and further emphasizing the unique advantages of southern Thailand as a top destination for motorcycle self-driving tours.
It is estimated that this media tour, jointly organized by "Amazing Thailand" and Harley-Davidson, will generate over 20 million online impressions, significantly enhancing the international reputation and influence of motorcycle travel routes in southern Thailand. Moving forward, the Tourism Authority of Thailand will continue to deepen its strategic cooperation with Harley-Davidson Asia, focusing on the implementation of motorcycle tourism projects, the development of creative travel routes, and the creation of sustainable cultural and tourism products, comprehensively contributing to the high-quality development of Thailand's tourism industry.
