Southeast Asia Information Port News (www.dnyxxg.com) Bangkok, February 18, 2026 – Following the launch of the "Amazing Thailand: Experience All the Good Things" TV commercial featuring Thailand's ambassador Lalisa "LISA" Manobal at the end of January, the Tourism Authority of Thailand (TAT) continues to intensify its cultural and tourism promotion efforts with a new interactive campaign, "Following in LISA's Footsteps," inviting the public to find the locations where LISA's advertisements are displayed at various landmarks throughout Thailand, further amplifying the promotional effect.
The "Amazing Thailand: Experience All the Good Things" advertisement focuses on the question, "What is Thailand like?" Through LISA's experiences, it guides viewers through the diverse cultural and tourism charm of Thailand, from relaxing leisure moments to the beauty of life at various stages, connecting characteristic attractions across the country and highlighting the unique cultural and tourism characteristics of the region.
To create an immersive promotional atmosphere, the BTS Skytrain's Dark Green and Light Green lines have been themed, and will be in operation from now until May 2026. The train not only features a refreshed exterior with a themed livery, but its interior is also adorned with advertising images and videos of famous Thai landmarks. Passing through nine key stations including Siam Station, Phyathai Station, and Victory Monument Station, the train allows commuters to experience the event atmosphere up close.
This promotional campaign achieves comprehensive coverage across Thailand, encompassing not only the Bangkok Skytrain, but also subway stations, multiple highways, major airports such as Don Mueang and Suvarnabhumi, and landmark shopping districts and transportation hubs like Makasang Lake, Exchange Tower, and SO Bangkok hotels. It also extends to key transportation hubs in Phuket, Udon Thani, Chonburi, Chiang Mai, and Lampang. Furthermore, major shopping malls such as Major Cineplex, Central Embassy, and ICONSIAM also simultaneously run themed advertisements, creating a multi-dimensional promotional matrix.
The Tourism Authority of Thailand cordially invites Thai citizens and LISA fans to participate in the event, check out the advertising locations they encounter, take photos, share their experiences, and discuss their understanding of "the feeling of Thailand," immersing themselves in the unique cultural and tourism charm and style of Thailand.
