Southeast Asia Information Port (www.dnyxxg.com) – China's State Administration for Market Regulation (SAMR) released the "Guidelines for Compliance of Pricing Behavior in the Automobile Industry" (hereinafter referred to as the "Guidelines") on the 12th, further regulating pricing behavior in the automobile industry and promoting the healthy and orderly development of the automobile market.
The automobile industry is an important pillar of the national economy, with a long industrial chain, wide coverage, and close ties to consumers' lives. SAMR emphasized that currently, the automobile industry suffers from illegal activities such as failure to clearly mark prices as required and price fraud, which harm the interests of consumers and operators, disrupt fair competition in the market, and hinder the high-quality development of the industry. Based on the current realities of the automobile industry's development, the "Guidelines" further clarify the boundaries of behavior, unify regulatory rules, guide automobile manufacturers and sales companies to operate legally and compliantly, and promote a market order characterized by high quality, fair pricing, and healthy competition.
Specifically, the "Guidelines" detail the norms for pricing behavior of automobile manufacturers, clarifying the price compliance requirements at each stage from vehicle production to parts manufacturing, and from pricing strategies to sales practices. It implements full-process price management, strengthens fair pricing constraints, regulates promotional and pricing behaviors, and legally combats unfair pricing practices.
The guidelines clarify pricing behavior requirements for automobile sales companies, focusing on the new car sales process and addressing prominent issues such as failure to clearly display prices as required and false promotions. A risk warning mechanism is established, encouraging platforms to provide two-way warnings about operational and consumer risks associated with significantly low-price offerings.
The guidelines guide companies to strengthen internal compliance, encouraging automobile manufacturers and sales companies to establish internal price compliance management mechanisms, including six mechanisms: price decision-making, sales contract management, internal supervision, price emergency response, risk prevention and control, and price compliance training, to achieve full-process control over pricing behavior. (End)
