Southeast Asia Information Port News (www.dnyxxg.com) – On the afternoon of February 2nd, the Vietnamese Ministry of Industry and Trade, within the framework of the first Spring Expo in 2026, held an e-commerce forum themed "Enhancing Management Capabilities and Identifying the Strategic Direction for Sustainable Development," focusing on two core issues: standardized industry development and balanced regional advancement.
Hoang Ninh, Deputy Director of the E-commerce and Digital Economy Department of the Vietnamese Ministry of Industry and Trade, introduced that Vietnam's e-commerce maintains an average annual growth rate of approximately 25%, with online retail sales expected to reach US$31 billion in 2025, accounting for 11% of total retail sales, and over 60% of the population participating in online shopping. While the industry is expanding rapidly, it places higher demands on market order, information transparency, and consumer rights protection.
2026 is a crucial year for the development of e-commerce in Vietnam: the new version of the E-commerce Law will come into effect on July 1st, and the National E-commerce Development Master Plan 2026-2030 will be launched simultaneously, clarifying a green, circular, and sustainable development direction. In response to the significant development gap between urban and rural areas and between different regions, the Vietnamese government has issued a resolution requiring the formulation and implementation of the "Overall Plan for the Application of E-commerce in Mountainous and Border Areas (2027-2030)" to narrow the digital divide and promote the coordinated development of e-commerce nationwide.
The forum focused on interpreting the core points of the new E-commerce Law. The law consists of 7 chapters and 41 articles, and implementing regulations are being finalized. The law clarifies the common obligations of various e-commerce platforms, requiring them to ensure transparency of product information and cooperate with regulatory authorities in handling violations; for large digital platforms, it adds a complaint and reporting mechanism and a dedicated department; for platforms with foreign elements, it requires them to establish a legal entity or authorized representative in Vietnam to assume responsibility for rights protection and compliance.
A relevant official from the Vietnamese Ministry of Industry and Trade stated that the imperfections of the current legal system have led to frequent problems such as substandard and counterfeit goods in online shopping. The promulgation of the new E-commerce Law will fill regulatory gaps, create a clear and transparent legal environment for the industry, and safeguard the high-quality and sustainable development of e-commerce. (End)
