Southeast Asia Information Port (www.dnyxxg.com) reports that to strengthen the promotion of Vietnamese brands, support supply and demand matching for Vietnamese enterprises, and promote the consumption of products on e-commerce and digital platforms, the Department of E-commerce and Digital Economy of the Ministry of Industry and Trade, in conjunction with the Hanoi Department of Industry and Trade, will host the "Vietnam Brand Week and Made in Vietnam Exhibition" from December 18th to 22nd, 2025.
The series of events includes a conference on "Supply and Demand Matching and Promoting the Consumption of Vietnamese Products and Local Specialties on E-commerce and Digital Platforms," and a "Made in Vietnam" exhibition held at the Hanoi Agricultural Promotion Center. The "Made in Vietnam" exhibition will be held.
This is a concrete measure to implement policies related to accelerating the development of the digital economy and e-commerce, and also a positive contribution to the "Vietnamese People Prioritize Using Vietnamese Goods" campaign against the backdrop of strong digital transformation.
A representative from the Department of E-commerce and Digital Economy stated that e-commerce and various digital platforms are increasingly establishing themselves as important and modern distribution channels, helping businesses reduce intermediaries, expand markets, and directly reach consumers.
Against this backdrop, the 2025 conference on "Connecting Supply and Demand on E-commerce and Digital Platforms to Promote the Consumption of Vietnamese Products and Local Specialties" will be held. The conference will attract representatives from provincial and municipal industry and trade leaders, business associations and industry associations, e-commerce and digital platforms, logistics companies, financial institutions, as well as numerous Vietnamese product manufacturers, local cooperatives, and startups.
The conference will also focus on creating a platform that allows businesses to directly connect with support solutions provided by various entities within the e-commerce ecosystem, thereby expanding distribution channels and promoting the consumption of Vietnamese products and local specialties in an efficient and sustainable manner.
"Made in Vietnam" The "Vietnam" exhibition will be held from December 18th to 22nd, 2025 at the Agricultural Trade Promotion Center, featuring approximately 300 booths, including product sales areas, business matchmaking areas, food areas, and specialty product display areas.
Through this series of activities to promote Vietnamese goods consumption and brand awareness, the organizing committee hopes to continuously create a favorable environment to help Vietnamese enterprises efficiently utilize e-commerce and digital platforms to expand their product markets. (End)
