When most international tourists think of Vietnamese cuisine, they likely mention pho. A bowl of fragrant pho, with its distinctive clear broth, soft and chewy noodles, and topped with pale pink beef slices and fresh scallions, has become a symbol of Vietnamese cuisine.
In early autumn in South Korea, the taste of pho captivates local diners.
This is the "Healthy Pho" restaurant, located on Gasan Digital 2-gil in Geumcheon-gu, Seoul. Diners' first impression is its clean and organized atmosphere.
Vietnamese diner Wu Thi Xuy Mei said, "This bowl of pho brings back the flavors of home, especially the light broth without too much sugar or fish sauce. Friends abroad who want to relive the taste of pho back home should visit this restaurant."
A Korean customer said, "It's delicious. Compared to other pho restaurants, this pho is probably better."
At Healthy Pho, customers can make reservations and order via a digital sign. This saves the store time and labor. Restaurant owner Nguyen Dinh Xuan believes that Vietnamese pho has captured the hearts of Korean diners because it retains the essence of traditional Vietnamese cuisine while also adapting it to suit local tastes. He also hopes to streamline sales processes and improve profitability. The "Healthy Pho" brand was born.
Nguyen Dinh Xuan, owner of Healthy Pho Restaurant in Seoul, said: "By 'healthy,' we mean dishes that are beneficial to health and easy for chefs to prepare and for servers to serve. Customers feel healthy after dining here, and they'll return in the future. This also improves work efficiency."
Mr. Nguyen Dinh Xuan lives by his philosophy of "living healthy, living green," and he always emphasizes using clean ingredients from reputable sources. As a culinary enthusiast, Nguyen Dinh Xuan hopes the "Healthy Pho" brand will become a symbol of healthy cuisine, bringing comfort and peace of mind to customers with every meal.
Currently, he has three restaurants in South Korea, but this passionate culinary owner continues to strive to expand the "Healthy Pho" brand internationally. (End)
