Southeast Asia Information Port (www.dnyxxg.com) Bangkok, March 9, 2026 – The Tourism Authority of Thailand (TAT) showcased its SIRIVANNAVARI 2026/2027 Autumn/Winter collection at Milan Fashion Week, spearheaded by Her Highness Princess Sirivadhanawari Nariratana Rajakanya, highlighting Thailand's global cultural influence. The collection, themed "Echoes of Altitude," was launched on February 26 at the Milan Literary Center in Italy.
Ms. Thapane Giatappur, Governor of the Tourism Authority of Thailand, stated at the event that this showcase demonstrated Thailand's creative strength and the power of its culture to empower its international image. It also conveyed Thai inspiration and craftsmanship through international expression, stimulating global interest in the destinations behind the designs. The core of the event was to deeply connect Thailand's creativity, cultural heritage, and tourism industry with Milan Fashion Week, a world-class fashion platform.
The "Echoes from Above" collection blends modern aesthetics with exquisite craftsmanship, drawing inspiration from the Kew Mae Pan Nature Trail in Chiang Mai's Inthanon Mountains. It extracts natural elements such as mountains, sea of clouds, and gentle breezes, interpreting Thai cultural heritage from a contemporary perspective and reflecting the Royal Family's creative vision. The Tourism Authority of Thailand emphasizes that this renowned 3-kilometer-long trail, at an altitude of approximately 2,000 meters, is the core of the collection's visual and emotional appeal, highlighting the value of Thailand's natural heritage in inspiring international creativity.
This fashion show further reinforces Thailand's destination positioning of "deeply integrating fashion, culture, craftsmanship, and travel experiences," attracting a global audience seeking authenticity and inspiration. Visitors can enjoy guided walks along the Kew Mae Pan Trail, appreciating the evergreen forests, mountain ridges, and morning mist. For related tourism information, please call the Tourism Authority of Thailand Contact Center at 1672.
