Southeast Asia Information Port (www.dnyxxg.com) – Data released by the Vietnam National Administration of Tourism shows that from January to November 2025, Vietnam received over 19.1 million international tourists, a 20.9% increase compared to the same period in 2024. This figure not only sets a new record for the same period but also surpasses the 18 million tourists received in the entire year of 2019, demonstrating the significant recovery of Vietnam's tourism industry.
Looking at November 2025 alone, Vietnam received nearly 2 million international tourists, a 14.2% increase month-on-month and a 15.6% increase year-on-year, ranking among the top three in tourist arrivals this year, second only to January and March.
November's segmented market data showed impressive performance: the North American market experienced rapid growth, with US tourist arrivals increasing by 30.5% year-on-year and Canadian tourist arrivals surging by 55.9%; the European market also saw explosive growth, with a month-on-month increase of 51.2%, and several key source countries performing exceptionally well—Russia (+37%), the UK (+31.8%), France (+46.7%), Germany (+51.4%), Italy (+88.9%), Switzerland (+47.3%), the Czech Republic (+148.8%), and Poland (+255.6%). These figures clearly reflect the market consumption potential of the year-end peak tourist season.
Notably, this marks the first time Vietnam's total number of inbound tourists in the first 11 months has exceeded 19 million. A UN Tourism Organization report indicates that the Asia-Pacific tourism industry has recovered to approximately 90% of pre-pandemic levels, with Vietnam and Japan ranking among the fastest-recovering countries globally.
This robust recovery in tourism has also spurred the vigorous development of related industries. According to data from the General Statistics Office of Vietnam, in the first 11 months of 2025, the country's accommodation and food service industry is projected to generate VND 767 trillion in revenue, accounting for 12.0% of total retail sales of consumer goods and services revenue, representing a year-on-year increase of 14.6%. Key tourist cities such as Ho Chi Minh City (+17.3%), Da Nang (+15.8%), Hanoi (+13.4%), Can Tho (+12.2%), and Hai Phong (+11.6%) saw particularly significant growth.
Since the beginning of this year, various regions in Vietnam have actively promoted tourism stimulus plans, continuously enriching the supply of tourism products and effectively revitalizing the market. In the first 11 months, the revenue of Vietnamese travel agencies reached approximately VND 85.4 trillion, accounting for 1.4% of total retail sales of consumer goods and services revenue, representing a year-on-year increase of 19.9%. Regionally, travel agencies in Hanoi (+23.4%), Ho Chi Minh City (+22.3%), Quang Ninh (+18.2%), Vinh Long (+14.1%), and Da Nang (+13.2%) led the nation in revenue growth.
Regarding the source market structure, the pattern for the first 11 months of 2025 remains clear and stable: China remains Vietnam's largest source of tourists, contributing approximately 4.8 million visits, accounting for 25% of total arrivals; South Korea ranks second, with over 3.9 million visitors, accounting for 20.6%; the top ten source markets also include Taiwan, the United States, Japan, India, Cambodia, Russia, Malaysia, and Australia.
In terms of growth drivers, performance varied across market segments but was generally positive: the Chinese market grew by 43.1% year-on-year in the first 11 months, while the Japanese and American markets maintained steady growth, with increases of 15.0% and 8.4% respectively; the South Korean market saw a slight decline of 4.6%. Neighboring Southeast Asian markets generally experienced explosive growth, with the Philippines (+84.0%), Cambodia (+48.5%), Laos (+30.5%), Malaysia (+15.7%), Indonesia (+13.8%), Singapore (+12.9%), and Thailand (+10.0%) all achieving double-digit growth. The Indian market also performed exceptionally well, with a significant year-on-year increase of 47.2%.
The continued growth in the European market was strongly supported by Vietnam's convenient visa policy. The UK (+20.7%), France (+21.4%), Germany (+16.6%), as well as several European countries such as Italy, Spain, and Denmark, all achieved stable growth. Among them, Russian tourists reached 593,000, a significant year-on-year increase of 190.9%, not only solidifying its position as Vietnam's largest source of tourists in Europe but also becoming the fastest-growing market in the region. (End)
