According to a report released by the Vietnam National Administration of Tourism on the afternoon of November 6th, Vietnam received 1.73 million international tourists in October 2025, a 13.8% increase compared to the previous month and a 22.1% increase year-on-year. In the first ten months of the year, the total number of international tourists reached nearly 17.2 million, a 21.5% increase year-on-year. This is a encouraging sign for Vietnam's tourism industry ahead of the peak international tourist season.
Statistical data shows that 14.6 million tourists arrived by air, accounting for 84.9% of the total international tourists, a 21.8% increase year-on-year; 2.4 million arrived by land, accounting for 13.9%, a 21.4% increase year-on-year; and 205,100 arrived by ship, accounting for 1.2%, an 8.5% increase year-on-year.
In the first ten months of 2025, Asia remained Vietnam's main source market, with 13.6 million tourists, a 21% increase year-on-year. China and South Korea remain Vietnam's two largest source countries for tourists. Chinese tourists numbered 4.3 million, accounting for 25.2% of total visitors, while South Korean tourists numbered 3.6 million, accounting for 21%.
The Southeast Asian market continued its strong growth, with tourist arrivals from Cambodia increasing by 50.3% and the Philippines by 89.1%. Other markets such as Malaysia saw growth of 15.8%, Singapore 13.0%, Indonesia 12.9%, and Thailand 10.1%. Among major markets outside the region, India saw a 45.7% increase in tourists, and Australia a 13.1% increase. Notably, Russia experienced a remarkable 182.2% increase, becoming the fastest-growing international source market.
Tourism from Europe saw the largest increase, growing by 34.9% year-on-year, exceeding 2.1 million arrivals.
According to data from the General Statistics Office of Vietnam's Ministry of Planning and Investment, the revenue of the accommodation and food service industry in the first 10 months of 2025 is projected to reach approximately VND 695.1 trillion. Significant growth was observed in several regions: Ho Chi Minh City saw an 18.1% increase, Da Nang a 16.1% increase, Can Tho a 12.8% increase, Hanoi a 12.2% increase, and Hai Phong an 11.8% increase.
From the beginning of the year to the end of October, tourism revenue reached approximately VND 77.4 trillion, a year-on-year increase of 19.8%. Several regions performed exceptionally well: Ho Chi Minh City saw a 23.2% increase, Hanoi a 20.4% increase, Quang Ninh province an 18.2% increase, Vinh Long province a 16.3% increase, and Hue city a 15.5% increase. The Vietnamese government has mandated that the tourism industry strive to receive at least 25 million international tourists by 2025.
Pham Van Thuy, Deputy Director of the Vietnam National Tourism Administration, believes that while the above targets are challenging, they are still achievable if the tourism sector accelerates its efforts and focuses on implementing key measures.
Vu The Binh, Chairman of the Vietnam Tourism Association, believes that to further attract international tourists, the tourism industry needs to focus on two main directions: first, strengthening digital communication and increasing tourism promotion efforts on various online platforms to promote Vietnam's tourism image globally, paying particular attention to key markets and emerging potential markets; second, strengthening direct connections with international travel agencies by organizing family trips, introducing new products and services, and encouraging partners to continue organizing tourist trips to Vietnam in 2025 and beyond. (End)
