Southeast Asia Information Port News (www.dnyxxg.com) – In Shanghai, "customization" is gradually becoming a high-quality, mass-market consumer choice. Recently (March 13, 2026), the Shanghai Municipal Commission of Commerce released the "Overall Plan for Promoting the Development of the Shanghai Customization Brand and Enhancing Consumption," aiming to establish the "Shanghai Customization" IP within two to three years.
On March 28, at the 2026 National Premium Product Launch Season and "First Launch in Shanghai" series of events held at Zhangyuan Garden in Shanghai, the "Shanghai Customization" city IP was officially launched, and the unified visual identity of "Shanghai Style" was also unveiled.
Liu Min, Deputy Director of the Shanghai Municipal Commission of Commerce, stated: "We launched the Shanghai Customization service first to build a brand, promote agglomeration, strengthen linkages, emphasize the synergy of culture, commerce, tourism, sports, and exhibitions, and more importantly, cultivate craftsmen and issue group standards, mainly focusing on the Shanghai Customization service. We want to enrich its connotation and service standards."
Furthermore, Shanghai will optimize the "Shanghai Customization" consumption environment, continuously improve the "buy now, get refund now" tax refund service process, expand the scope of pilot stores, and improve the convenience of tax refunds. On the basis of standardizing industry development and cultivating local craftsmanship brands, we aim to enhance the international recognition and competitiveness of the industry.
Zhu Weiming, Chief Planner of the Shanghai Fashion Customization Festival: We have already applied for some systems for duty-free consumption for inbound travelers. Basically, any payment method you can think of is available here. In Shanghai, if the processing cannot be completed in time, it can be shipped to the recipient's country of origin via international logistics.
Liu Min, Deputy Director of the Shanghai Municipal Commission of Commerce: It should be said that there are many landmarks in Shanghai that are already influential service clusters for customized services among inbound travelers. We are not only in the city center, but we will continue to expand in the future. We will expand the international influence of more customized services through more convenient platforms and carriers.
"Shanghai Customization" Becomes a New Consumption Icon, Favored by Foreign Customers
"Shanghai Customization" is becoming a new consumption icon for Shanghai, not only favored by domestic consumers but also attracting consumers from all over the world. Next, let's follow the reporter to experience the unique charm of "Shanghai Customization".
CCTV Reporter Qu Han: This is the South Bund Textile and Fabric Market, located near the Bund and Yu Garden commercial district. It covers over 10,000 square meters and has 280 shops. From cheongsams, suits, and formal wear to everyday clothing, the market primarily focuses on bespoke tailoring, although some shops also sell ready-made garments, offering a very comprehensive selection. Almost every shop displays a prominent English sign, indicating that the market has developed a mature international service industry.
Irish Consumer Dai Yicheng: My friend recommended this place to me. I come here often. Professionals have advised me on where to find clothes and similar items, so I value the service.
British Consumer Ben: I had a pinstripe double-breasted suit made, a tuxedo, a shirt, and a tie made. Bespoke clothes fit better, are of higher quality, and I can choose the colors I want.
Cheongsam Shop Owner Cao Meihua: In China, the demand for bespoke tailoring is extremely high, including many children who come to have clothes custom-made with a specific purpose in mind. Many customers from Singapore, Malaysia, and the United States, including Chinese and overseas Chinese, come to our shop to have clothes made. They appreciate Chinese craftsmanship because they can't get custom-made silk fabrics like ours abroad. The demand is increasing, so we need to be prepared to customize for them at any time.
Wang Cuicui, Deputy General Manager of the South Bund Bespoke Tailoring Center: We have many fabric suppliers, tailor workshops, and numerous upstream shops; it's a cluster. One advantage is the short turnaround time, and the other is our relatively stable quality.
It is understood that foreign customers currently contribute about 70% of the revenue of some popular bespoke tailoring shops. The market is also further optimizing the consumer experience by introducing coffee shops and creating foreign language signage.
Brand Cluster: "Shanghai Customization" Creates New Consumption Scenarios
To promote the development of the bespoke tailoring industry in Shanghai's fertile ground of original design, Shanghai is continuously expanding its bespoke service network. Around the theme of "Shanghai Customization," Shanghai is strengthening the creation of experiential consumption scenarios and personalized bespoke services, promoting bespoke tailoring to mass consumption.
At the recently concluded "2026 Shanghai Autumn/Winter Fashion Week," the concepts of "shows everywhere, shopping anytime" and experiential consumption combined with customized fashion emerged as major innovations. The inaugural Shanghai Fashion Customization Festival was also held concurrently. Within the festival's industrial park, various immersive experiential consumption scenarios were readily available. Jewelry customization, scarf design, and upcycling projects attracted many citizens and tourists.
Citizen Zhang Xiangyang: "This fabric and clothing should be quite personalized, and this place also offers customization. I think it's pretty good."
The fabric exhibition and sales area on the second floor of the park was equally popular, with many clothing companies, designers, and fabric suppliers exchanging ideas and precisely matching supply and demand. The strong public demand for personalized customization has made the upstream and downstream industrial chains more active and efficient, while also allowing designers' creative ideas to be realized more quickly, helping to incubate and cultivate brands.
Customization brand designer Dong Guiying: "Customization actually has a very good foundation. The positioning is very accurate. It allows traditional Chinese clothing to more quickly and efficiently attract customers who like to wear clothing with Chinese elements."
Custom brand designer He Wenhao: We're very excited to be able to exchange ideas and learn from each other.
To further strengthen "Shanghai Customization," the park has also implemented a series of preferential policies to attract more custom brands, continuously enriching its business offerings and improving service quality.
Zhu Weiming, Chief Planner of the Shanghai Fashion Customization Festival: We first gather them together and then help them with promotion. Initially, we've helped them increase their publicity efforts by offering rent waivers and exemptions from advertising fees. This will encourage more consumers to actively participate in our custom services.
